City on centre stage

This is My Edinburgh launch puts capital in the spotlight

Marketing campaign

Edinburgh people and visitors alike are set to take centre stage of a new UK-wide summer marketing campaign.

This is My Edinburgh will go live this month, using photographs of real people in the city, coupled with their insider tips on the many different ways Scotland’s Capital can be enjoyed throughout the summer months.

Voted one of the world’s top 25 destinations by TripAdvisor recently – the only British destination to make the list (see page 3 for the full story) – Edinburgh is well-known for being jam-packed full of stunning views, culture, events and family fun.

But while it’s rightfully recognised as an incredible festival city, this new campaign sets out to show that there’s more to discover besides.

Fashion bible Vogue loves Edinburgh’s chic boutique shopping, with independent stores such as Pam Jenkins and Jane Davidson gleaning particular praise in recent months. And 2010 has also seen the number of Michelin-starred restaurants in the city rise once again, making Auld Reekie the top gastro destination outside London. It’s this mix of shopping, dining, nightlife and culture – as well as the gorgeous green spaces in the city – that brings Edinburgh so many accolades.

From June to September this year, everyone who logs on to www.thisismyedinburgh.com can receive special offers, up-to-the-minute news on what’s happening and behind-the-scenes access to Edinburgh’s countless cultural events. The site will even suggest the ideal Edinburgh day for you, whether you love luxury shopping, crave culture or want to get out and about with the family.

There’s the chance too for you to share your Edinburgh suggestions – what’s your Edinburgh? The best examples stand to win anythingfrom a meal for two, to sought-after festival tickets.